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The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read!, by Robert W. Bly
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Review
“In this landmark work, Bob Bly once again shows why he is renowned internationally as a master copywriter and Internet marketer. His detailed advice on how to write persuasive emails and get recipients to open, read, and respond to those emails is invaluable. No question about it, Bob has yet again earned his moniker as ‘America’s top copywriter.’”—Robert Ringer, #1 New York Times bestselling author of Looking Out for #1, and Winning Through Intimidation, To Be or Not to Be Intimidated?“If you think email is dead, you need to read The New Email Revolution. In it, Bob Bly cites the data to back up his argument that email will remain the preferred communication medium for a wide range of demographics for the next five years. So you better know how to use it and that’s what this book delivers.”—Ilise Benun, founder of Marketing-Mentor.com and author of The Creative Professional’s Guide to Money “Copywriters in the 60's had two books on their shelves: John Caples' Tested Advertising Methods and Strunk & White's The Elements of Style. For latter-day writers—and NOT just email writers—Bob Bly's comprehensive new primer could replace both. Everything you need to be successful is in there, with what might be dubbed "Everything you need to know about email marketing" almost a bonus. If I were still teaching copywriting students or hiring and training copywriters for any discipline, I'd buy each a copy to put under his or her pillow.” —Robert F. Lauterborn, James L Knight Chair Professor of Advertising Emeritus, University of North Carolina at Chapel Hill "Bob Bly writes with clarity and abundant first-hand knowledge about this vital communication tool. Comprehensive without being exhausting, it's the type of reference book that will become indispensable to every marketer. The section on composing nearly foolproof emails, supported by numerous examples and Bob's analysis of their structure, is particularly valuable. I learned something in every chapter. You will, too."—Robert Lerose, copywriter "Bob nails it again—I doubt a more definitive e-mail guide has ever been written."—John Forde, copywriter "I remember when email was in its infancy and a coworker quipped. “Instantly transmitted. . . instantly received. . . and instantly forgotten.” Much of what crosses our screens today fits that putdown. But not if Bob Bly has anything to say about it, and he does—lots! Readers need only scan the contents of The New Email Revolution to be pointed toward the answers. Thanks Bob for showing us how to enjoy being instantly transmitted, instantly received, but definitely not instantly forgotten."—Terry C. Smith, author, seminar leader, former boss
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About the Author
Robert W. Bly is an independent copywriter and marketing consultant with over 35 years of experience in business-to-business and direct response marketing. He is the author of more than 90 books, including The Copywriter’s Handbook, voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York.
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Product details
Paperback: 368 pages
Publisher: Skyhorse (June 19, 2018)
Language: English
ISBN-10: 1510727914
ISBN-13: 978-1510727915
Product Dimensions:
6 x 1 x 8.9 inches
Shipping Weight: 15.5 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#316,719 in Books (See Top 100 in Books)
Another very readable book from Mr. Bly. I really enjoyed reading the book. This comprehensive book is full of new information. I think this book can become a textbook for Internet Marketing/e-Mail Marketing college students. It does not mean that it's got boring academic theories but practical insights which can be used. I recommend this book to anybody who is interested in learning about the Internet/e-Mail marketing. You will not be disappointed and it's great value for money.
Bob Bly is never one to just provide formulas or theory on writing. He also provides examples of what to do. In the appendix, he has even provided samples of emails from his own business. One of the best tidbits in this book is a single page on the Email Close. Bob provided the results of research that showed which closing lines were most effective and which were least effective. This single page alone is worth the price of the entire book. And I must admit, the closing line that was the most effective was the one line that I disliked the most proving that this old dog needs to learn new tricks. Thankfully, Bob Bly's The New Email Revolution has given me a host of new tricks to learn in crafting winning, money-making emails!
I have followed Bob Bly for years and snatched up this book when it came out. After reading it, I added it to my curriculum for seniors in a Writing for PR/Advertising course at university. I am delighted that I required them to read it, as it provides the kind of foundational, no-nonsense information they need to make a successful transition from academia to the professional world. An excellent resource for new and seasoned pro’s.
Unlike most books in the marketing genre, this one provides a ton of practical information that can be put to use immediately. The author cuts right to the chase and explains, in step-by-step fashion, how to write persuasive emails and get prospects to open, read, and respond to those emails. He even gives detailed instructions on how to write compelling subject lines in your emails. And, as with all of Bob Bly’s books, his prose is clear and easy to understand. Highly recommended.
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